Who needs a website design company when there are lots of do-it-yourself guides that teach you how to develop your own website? It doesn’t look that difficult. Plus, there are plenty of online applications that make the process a lot easier than making grandma’s secret recipe meatball spaghetti.
But is it really all there is? Is web design only about developing a website and nothing else?
Unfortunately, no. Contrary to what you might think, web design is a much more sophisticated process that involves a number of crucial elements to help make the end product effective, stable, and ultimately successful.
The truth is . . .
If you’re a small business owner with limited resources, it’s really not a good idea to gamble on a venture you know nothing about just so you can avoid spending money on a professional.
Whether you like it or not, websites play a significant role in today’s business marketing strategies. They are the vehicle that carries your digital marketing efforts. And if you want to grow your local business, you’re going to need a website that is well-designed, reliable, and effective.
The Key Benefits of Hiring a Professional Web Design Company
- The wow factor.
Ask yourself this, would you keep browsing a website that looks like a throwback from the 1990s? Yes, there’s 90s nostalgia, but websites from the early days of the World Wide Web look horrible.
And the thing about today’s average internet user is the minute they first enter a website, their first impression of it will shape the way they look at your brand. How visitors will react to your business website will determine how they will perceive your business.
You have the power here, the power to make a lasting positive impression. By hiring a professional to design and develop your website, you can be certain that your brand is represented online in the best way possible.
- Compatibility with newer, more advanced technologies.
Okay, so you have a finished website for your business. On a desktop or laptop computer, it looks fancy and professional. You’re proud of this amazing achievement.
But guess what?
Nowadays, most people use their smartphones and their tablets to surf the web. Is your website optimized for mobile devices with smaller screens like smartphones and tablets? Is it optimized for touchscreen technology? Technology that is basically used in almost every mobile device available today?
What happens to your fancy website, its navigation features, and layout when viewed on a small screen and navigated through via touch?
This is why you need a professional web designer. You need a website that is compatible with the latest technologies. In the industry, this is known as responsive web design—a design paradigm that makes websites adaptable to any platform or device.
- Optimized for search engines, especially local searches.
Here’s something not readily available in most how-to guides on website design: Designing a website may be simple enough, but the problem lies in making it visible to your target audience.
You see, a professional web designer is not just concerned about how the website looks. During the design process, he or she also considers the various elements that will make it compatible with search engines. This process is known as search engine optimization or SEO.
The designer or web developer has to optimize the website for search engines so that when people perform a search using specific keywords associated with your business, your website will appear at the forefront of the search engine results pages (SERPs). There’s no point in creating a website if people can’t find it.
Moreover, website designers also have to think about local searches, which take a significant portion of most queries. This is especially crucial for local businesses that want their website visible and easily accessible during searches.
The bottom line . . .
Hiring a team of professionals to have your website properly designed and developed might cost you a little extra. But it’s actually more affordable than you think. The key is to find a reputable company that you can trust and work with comfortably.
And just like the other investments you’ve probably made in the past as an entrepreneur, you do your research and vet your prospects thoroughly.