Are you thinking of using social media to bolster traffic to your website and solidify your brand’s online presence?
Here’s the thing though:
As effective and practical social media marketing might be, things can get rough rather quickly if you’re not careful. Using social media for marketing or branding purposes is a double-edged sword. You need to tread lightly to avoid cutting yourself.
Even the largest and most prominent brands sometimes make mistakes on social media that get them in trouble. The last thing you want is stabbing or shooting yourself in the foot in front of millions people. Your brand could suffer for that.
So what do you do to make sure that your social media marketing efforts go smoothly? What are the things you need to avoid or embrace to ensure success in your venture into the world of social media?
The Do’s and Don’ts of Social Media Marketing
- Hiding behind a logo is not the best way to appeal to your human audience.
The main purpose of social media is to have a place, a channel for people to communicate and interact. There is an actual person on the other side of the screen communicating, sharing their experiences and their thoughts.
If you hide behind your business, communicating with you is like talking to a door or a giant signage. No one wants to talk to an inanimate object. And that’s exactly what it would feel like if your social media profile is all about your brand. Show some personality and give your brand a character your target audience can relate to.
- Stop shoving your products and services in people’s faces.
Believe it or not, there are a lot of businesses that do this kind of thing on social media. They post a comment on a thread and force themselves into a serious conversation just to shamelessly plug a product or service they are trying to sell.
Wake up! You’re not winning any new customers with that kind of approach. You might end up losing a few followers if you keep that kind of marketing tactic.
- Only share concise but relevant content.
Yes, even in social media marketing, content is king. If you want to attract people or appeal to your target audience, then you need to share content that is relevant to them. Your content has to be brief but brimming with Information that they can actually use or apply to their own situation.
This is why you need to know and understand your audience before you even attempt to engage them on social media. And it’s why you also need to consider the next point.
- Listen to what your target audience is saying.
Social media is not like other forms of media. On TV, radio, and print, brands talk to their audience through ads, but it’s a one-way communication except for the occasional viewer shouting at the TV because the commercials are running too long.
On social media, it’s a two-way communication process. Your target audience can actually respond to your content, like it, and share it to their circle of friends. And that is how you win followers and potential customers.
But before you can do that, you need to listen and understand your audience. The more you listen, the more you understand them. And eventually, you will learn to make better and more relevant content for your followers.
- Stay away from politics.
In a perfect world, people should be able to talk about politics in a civilized manner, without steam coming out of their ears and nostrils or things getting personal. Unfortunately, that is not the world we live in.
No matter what your political views are, if you incorporate it in your social media efforts, you’re bound to offend people. And when you’re trying to win over followers and potential customers, the last thing you want to do is to offend them.
Politics is not the way to show people that you are a reputable business or that you are sincere and care about the goings-on in the world. You can do this by giving them something that will help improve their lives through the content that you give them.