Branding is what you do when you want a product to build a strong presence, get maximum exposure, and establish a unique identity. A lot of people think that branding is the end-all and be-all of getting a product noticed by a diverse population. It does a lot of wonders, but it has to work hand-in-hand with brand authority. You may have already established your brand, but you have yet to build its authority online. The more credible a brand is, the more relevant it becomes.
Establishing brand authority means having and sharing useful, informative, and valuable content. And the best way to do this is to create a website that carries the brand you want to build. A brand known for its online credibility will build a strong and respected online presence in no time.
But wait . . .
Does this apply to all businesses?
Whether your business is a big one, a small and medium enterprise, or a localized establishment, the advantages of building authority through a website are essential for online (and offline) success.
Tips for Local Businesses When Building Online Authority Using a Website
Here in the Philippines (and probably in other parts of the world), the best way to get information about something, especially a new product, is to check out the brand or company’s website. Businesses need to have a website that caters particularly to their targeted audience’s needs.
Here are tips local businesses of any size can use to establish online branding and authority using their website:
- Create content that matters.
One of the most important aspects of a website is content. Not just any content, but content that matters. If there is one thing in the online world that may never change, it is the fact that information—whether text, graphic illustrations, videos, or photos—contained in websites is a valuable tool. No matter how many times Google changes its algorithms, this fact will remain the same.
The best content would be those that your visitors can use to get to know your brand more, which means content that people can actually experience. If your brand markets products for moms and their babies, you can put out content like mom and baby activities within the area, or even anywhere in the Philippines. Or you can come up with interviews with moms living in your city or area. These are the kind of content your visitors can relate to.
- Create a blog alongside your website.
Some people may not take bloggers seriously, but a lot of brands consider blogs a big help in the quest for establishing online authority. Blogs help keep the interest in your brand increasing.
Aside from talking about what your brand has to offer, you can also post interviews with some consumers or maybe even a spotlight feature of some of the people behind the brand. Giveaways and contests can also bring in a lot of traffic and build curiosity about the brand.
Some blogs are part of a brand’s website, but creating a separate one can also be a good idea.
- Take advantage of the power of social media.
The Philippines is one of the countries with the most social media users and this is something you can take advantage of. Make sure that every time you post something new on your website and blog, it is immediately delivered to your social media pages because doing so will expose your content and brand to millions of users.
Just think of the millions of Filipinos going online on Facebook everyday and you’ll have an idea of what you’ll miss out if you do not create a social media page for your brand and website!
- Brand names in title tags work like magic.
Always put your brand name in all the title tags of your content as this will help people locate you easily online.
- Enable comments on your blog and reply to them.
Replying to blog comments is not only a good way of building a relationship with your visitors and giving them useful information; it will also help establish your brand’s credibility, knowledge, and authority.
Websites offer you various ways of building and solidifying online brand and authority. Knowing how to take advantage of it properly will give your brand a strong, trusted, and respected online presence.