Are You Doing SEO Correctly?
Making sure your website generates a lot of traffic is a core component of any business plan. A vast majority of your target audience is online for a good chunk of the day, making a strong online presence a must if you are to capture a significant percentage of your target market. This entails a good search engine optimization strategy.
Search engine optimization is an online marketing strategy that has your website optimized for both the customers and search engines. If done correctly, this will have your website rank higher on search engines, which means it’ll be seen before all others, depending on the search words, or keywords as they are known, being used. It is actually quite effective as it is an organic way of getting traffic, meaning you don’t pay for advertising per se, but instead you exert time and effort in order to have it naturally rank higher. The best way to do this would be to hire specialists in digital media companies, like the SEO team at RedLemon Digital Media. However, if you are already doing SEO by yourself, here are some things you need to check off your list in order to know if you’re doing it correctly:
Do you know what keywords to target?
Keywords are the phrases and words prospective customers type into a search engine to find what they are looking for. The higher you rank for a certain keyword, the earlier you are seen by the customer. Now, it is imperative that you know which keywords are worth targeting. You need to do your research extensively, as it would be disastrous if you were to simply assume you know what people are looking for. Yes, you might know the ins and outs of your industry, but prospective customers might make use of different terminologies that you haven’t heard of. To do this, you can make use of various software and tools to gauge how popular certain keywords are, and which ones you are able to stay competitive in.
Do you understand the competition?
When you have been doing your kind of business for many years, you might become complacent and think that you know your best competitors. However, it is a whole different ball game when it comes to the digital space. Search out your more prominent products and services and take note of the top companies that pop up. These will be your biggest competition online. Next, study what they are doing, and take note of what they have that you lack, as well as the differences in the structure of your site. Also look for other interesting features they have which can bring in traffic.
Are you regularly updating your content?
There is absolutely no need to hire a writing company that will pop out tens of articles a day just so you stay relevant. It’s unrealistic for most business to expect them to post articles and other forms of content every single day, as this is only one facet of their business, and their time wouldn’t be efficiently spent if they did so. You simply need to make sure you keep the rate at which you usually publish content. Be it weekly, or bi-weekly, or any other schedule, make sure you stick to it, and ensure that content always provides value so customers are more likely to stay on your page and not wander off to a competitor’s.
Have you built your social media network?
One of the fastest-returning elements of online marketing is social media marketing. This is because a large chunk of your customer’s time online is dedicated to the multiple social media platforms available. We don’t just mean the big ones like Facebook, Twitter, etc. You also make use of LinkedIn and other lesser visited platforms, as they do enjoy a massive influx of traffic. Nurturing the relationship between you and your customers makes your SEO strategies run smoother, as you will gain a better understanding of what they truly want. If people like what you provide, it is also very easy for them to share your company on their page, which will not only increase your online presence, but also increase the chances of conversion.
In the end, SEO takes a lot of work, and most business owners barely have enough time to sleep and eat as it is. That is why it is wise to make use of a digital media company, as they will take care of the online side of your business, while you enhance the real-world aspect of it.