In the world of artists, 2018 has been quite an eventful year. We’ve seen trends come and go within the year, some surprising, some expected. Despite everything though, it cannot be denied that this year, we were able to see some remarkable ideas.
Now that the new year is almost upon us, we are more than ready to see what kind of trends are bound to pop up. Will everything change, or will it essentially stay the same? Although small changes are bound to happen, there have been times when old and familiar have been chosen over new and stylish.
Of course, we won’t really be seeing all of it come to fruition until the time 2019 has really come. Companies can simply go to trusted media companies like RedLemon Digital Media for their design needs. However, if you still want to know what’s in for the year, we were able to come up with some of the expected trends in both graphic and web design.
1. Custom fonts
One thing that has been apparent for quite some time now is that most, if not all, of the big companies are ensuring their own typeface. Not only does it make a big impact on their branding, it also attracts attention, and it ensures your font isn’t copied anywhere else.
Unfortunately, not every group can dish out the resources necessary for this kind of job. Instead of outsourcing to create your own typeface, you can also make use of alternatives that challenge the norm as well.
2. Gradient complexity
Although flat layouts still have their own share of popularity, a lot of clients and companies have been favoring colorfully manipulated gradients into their pieces. They add a certain depth and dreaminess to illustrations that other designs are hard-pressed to mimic.
Another advantage to making use of complex gradients is that designers have nigh unlimited flexibility in choosing what to use. Flat colors can limit what you can and can’t do to an illustration, and gradients are a way to bypass that wall.
3. Eco-friendly packaging
If you’ve been on the internet lately, you should know just how much flak plastic usage has been getting these days. Although it’s long been established that plastic is very harmful for the environment, lately awareness has skyrocketed to the point that even the biggest companies have begun to take notice.
The smaller entities have heard about this trend, and are now acting accordingly. Next year, expect to see a lot of products eschewing plastic and using other alternatives. Beer brands that have started making use of cardboard as six-pack holders are an example of this.
4. Evolving patterns
Another trend designers need to take note of is re-imagining old logos, and molding them by using different patterns, lines, and tiles. One way to do this is to create a geometric version of old logos, or perhaps other patterns.
Using these ideas along with dramatic backdrops and colorful contrasts make logos seem fresh and new while still having the same essence and identity they had before.
More and more people are accessing the internet through their mobile phones these days. This allows them to get online even on the go and to have an easier time sending emails.
Loading speed has been one of the biggest priorities in designing for websites, and there has been no signs showing this will change in the near future.
Icons have been utilized by many domains, and despite other trends popping up, they will still have a place popularity-wise. It catches the eye easier, and CSS effects are also easy to apply on them, giving designers more flexibility for their creations.
3. Big images
One way to make a big impact on your website is to make full use of large images, also known as “hero” images. These mesh well with parallax scrolling, as when you make full use of hero images with parallax, the entire design on the screen changes as visitors scroll. This creates a nice effect that is sure to grab people’s attention.
Though animations have been utilized in a lot of websites, expect to see a lot more of them in 2019, especially due to the abilities of CSS and SVG animation. SVG has set the bar in web animation, especially considering there is no loss of quality in SVG even when rendered or resized.